Bedrotting as a new tourism format: how to choose a hotel to sleep in
In the modern world, where productivity has become a cult and burnout is the norm, a trend has emerged that returns the value of simple rest. Bedrotting is a conscious practice of recovery through prolonged stay in bed. It can be difficult to arrange this at home, but in a hotel the conditions are perfect: a cozy room, silence, and the absence of household worries.
What is bedrotting and why is a hotel the best place for it
The term "bed rotting" appeared on social media in 2023 and quickly went viral on TikTok. Users started showing how they spend the day in bed — with a phone, TV series, or just in silence. The word became fixed in the language and began to be actively used in the media as a designation for conscious relaxation in bed without guilt.
At the hotel, you get the right to a full rest — no one expects you to get up at seven in the morning, cook breakfast or clean the apartment. It is a therapy for the body and mind. Sleep tourism in Russia is gaining momentum: travelers often choose trips for the sake of quality sleep, rather than for the sake of a busy schedule of excursions. Hotels adapt to this demand by implementing sleep and relaxation solutions.
Bed, pillows, linen: what is important for sleeping in a hotel
The quality of the bed depends on how much you can relax, recuperate and sleep well on vacation. A comfortable mattress supports the spine, relieves stress from the muscles, and helps the body recover after a road trip or a stressful week. A pillow of the right height reduces pressure on the neck, and soft bedding creates an atmosphere of comfort and safety. All this directly affects your health and well-being.
Accor pays great attention to sleep tourism. Some brands of the chain offer a "pillow menu" option. This means that the guest can choose a pillow according to height, density or filler to make the sleep as comfortable as possible. In Russia, this service is available at the Mövenpick, Novotel, Pullman and Swissotel hotels.
The ibis hotels have their own Sweet Bed by ibis standard, a combination of mattress, base and pillows designed specifically to maintain a stable sleep quality in all conditions. If you need more pillows, additional ones will always be delivered upon request.
The Novotel has implemented the Live N' Dream system: multifunctional beds that are convenient not only for sleeping, but also for reading or having breakfast.
Small details for good beddoing
How can I restore a disrupted sleep pattern after flights or stressful working days? A comfortable bed is important, but the details around it are no less important. Light, color, sounds, and smells are signals that the brain reads and uses to switch between wakefulness and recovery.
- Light. The level of illumination directly affects the production of melatonin. If morning light enters the room, the body perceives this as a wake-up call. Therefore, blackout curtains help prolong sleep and make it deeper. And the warm, subdued light in the evening relaxes and prepares the body for rest.
- Colors. Neutral and soft shades of the interior reduce anxiety and reduce nervous system arousal.
- Sounds. You sleep better in silence, but if external noises are unavoidable, "white noise" or natural sounds that mask harsh stimuli helps.
- Smells. Light scents of lavender or eucalyptus reduce stress levels and help you enter deep sleep faster.
Hotels apply these techniques in practice: calm colors are used in the interior, lamps with warm light are placed next to the bed, and blackout curtains are installed in the rooms. So, in Novotel Sheremetyevo Airport, these curtains will help guests sleep even during the day.
Noise insulation is the basis of a good sleep
Silence is the basic condition for a good rest. The human brain continues to react to harsh sounds even in sleep: the stress response is activated, the frequency of awakenings increases, and the depth of phases decreases. Therefore, in rooms with good sound insulation, you can sleep longer and recover better.
In Russia, there are standards for hotels: The noise level in the room at night should remain within 25-35 dB. In Accor hotels, these standards are not only met, but also often exceed the minimum requirements — additional materials and technologies for sound insulation of walls, windows and doors are used during design and renovation. This helps to minimize extraneous sounds and create conditions for a restful sleep.
How to restore sleep using technology
Modern hotels are implementing smart solutions that help guests relax faster and improve their sleep quality. Among them:
- curtain, light and temperature control systems via an app or a bedside panel;
- the Do Not Disturb function is a classic sign or button at the door, but in smart rooms it is digitally activated and blocks calls to the phone in the room and postpones cleaning until a convenient time;
- audio services with playlists or background noise for falling asleep.
In Rixos Krasnaya Polyana Sochi, Yandex Station is installed in the rooms — you can turn on the sounds of rain, forest or sea. And Novotel Saint Petersburg Centre offers guests VR glasses in premium rooms that can be used for bedtime meditation.
Top 5 hotels for sleeping in Russia
There are hotels where everything fits together: comfortable beds, thoughtful sound insulation, attention to detail, and the quietest possible location. Moreover, these can be different formats — from mountain and seaside resorts to country complexes and urban hotels.
1. ibis Styles Krasnaya Polyana Sochi
A hotel in a high-level mountain resort: surrounded by the nature of the Caucasus, inside there is space and comfort. Silence, fresh air and thoughtful details create all the conditions for a good night's sleep.
2. Arthurs SPA Hotel by Mercure
A country complex in the middle of a forest in the Moscow region. Here you can not only sleep in silence, but also relax in the spacious SPA area: the procedures relieve tension, and after them sleep becomes especially deep.
3. Mövenpick Moscow Taganskaya
The Superior rooms overlook a quiet courtyard. A bed with a soft feather bed and an abundance of pillows ensures a comfortable stay. A "pillow menu" is available on request — orthopedic and hypoallergenic. Additionally, guests can sign up for a relaxing "Sleep Concierge" treatment at the hotel's spa complex or purchase a special lavender spray at the spa to help them fall asleep faster.
4. ibis Moscow Dynamo
The most affordable sleep format in the capital. Branded Sweet Bed beds with ergonomic mattresses will help you sleep comfortably near the center of Moscow, but away from the hustle and noise.
What to look at when booking if sleep is important
Choosing the right room can significantly affect the quality of your stay. Pay attention to the presence of:
- pillow or mattress selection;
- sound insulation and blackout curtains;
- do not disturb mode and the ability to coordinate cleaning;
- rooms with views of a quiet courtyard, garden or forest;
- sleep atmosphere services — light, sound, scents;
- climate control and ventilation systems: temperature control and fresh air without excessive noise;
- good room location: the higher the floor and further away from the elevator, the quieter it is.
Conclusion
Bedrotting is not just a trend, but a reminder that everyone needs rest. Quality sleep can be the main goal of a trip. In Accor hotels, everything is arranged so that the guest can safely disconnect from the external noise, relax and recuperate. The main thing is not to feel guilty: put life on pause and just get enough sleep.
